Why Jericoacoara and not another beach
Jericoacoara, or simply "Jeri", owes its fame to the trade wind blowing in from the Atlantic almost non-stop between June and January, with steady gusts of 20 to 30 knots. That consistency is what draws both beginners and advanced riders: the wind doesn't depend on luck, so lessons are rarely cancelled. The wide, firm-sand main beach is complemented by flat-water lagoons a few minutes away by buggy, ideal for practicing manoeuvres without open-sea swell.
From zero to flying the kite
A typical lesson starts on land, learning to control the kite without a board for the first hour, before entering the water. Full beginner courses usually run 8 to 10 hours over several days, enough time to manage the first metres of bodydrag and the first board starts with instructor support. Those who already know how to ride find the Paraíso and Guriú lagoons perfect for freestyle, away from other surfers.
When to travel
Strong-wind season runs June to January, with July and August the most consistent months; from February to May the wind drops and varies more, so it's worth booking lessons or rental in advance during high season. The town, with unpaved streets and sunsets famous from the main dune, works well as a base for mixing kitesurfing with rest days.